MARC W
09-08-2006, 01:34 PM
from speed tv.
TV Ratings for Grand Prix of Mosport up 28 Percent
Written by:
Braselton, GA – 9/7/2006
Television ratings for Round Eight of the American Le Mans Series at the Mobil 1 Presents Labour Day Weekend Grand Prix of Mosport on SPEED were up 28 percent over last year's event conducted and televised during the same time period. To date, viewership for the American Le Mans Series races has increased nearly 72 percent from a year ago, thanks much in part to its enhanced broadcast network involvement.
"In an era where television ratings are falling off for many motorsports series and other major sports properties, we feel very encouraged that viewers and fans continue to be attracted to the world-class product that we put on track each race weekend," said Scott Atherton, President and CEO of the American Le Mans Series. "Labor Day weekend is a challenging environment for sports television, especially when Tiger (Woods) is doing well, so this increase is even more satisfying. I believe our corporate partners and constituents understand that they are getting a very good return on their investment as we all continue to grow the Series into one of the premier motorsports platforms in the world."
The next round of the American Le Mans Series is one of its marquee events - Petit Le Mans Powered by Mazda CX-7. It is the cornerstone of the Series and its relationship with the Automobile Club de l'Ouest (ACO), which annually conducts the 24 Hours of Le Mans. It will be televised by SPEED on September 30, which will provide eight and one-half (8.5) hours of live coverage from Road Atlanta: 11:30 a.m. - 1:00 p.m and 3:00 - 10:00 p.m. The Series finale will be held at Mazda Raceway Laguna Seca with a four-hour race at the legendary Monterey, CA venue Saturday October 21.
TV Ratings for Grand Prix of Mosport up 28 Percent
Written by:
Braselton, GA – 9/7/2006
Television ratings for Round Eight of the American Le Mans Series at the Mobil 1 Presents Labour Day Weekend Grand Prix of Mosport on SPEED were up 28 percent over last year's event conducted and televised during the same time period. To date, viewership for the American Le Mans Series races has increased nearly 72 percent from a year ago, thanks much in part to its enhanced broadcast network involvement.
"In an era where television ratings are falling off for many motorsports series and other major sports properties, we feel very encouraged that viewers and fans continue to be attracted to the world-class product that we put on track each race weekend," said Scott Atherton, President and CEO of the American Le Mans Series. "Labor Day weekend is a challenging environment for sports television, especially when Tiger (Woods) is doing well, so this increase is even more satisfying. I believe our corporate partners and constituents understand that they are getting a very good return on their investment as we all continue to grow the Series into one of the premier motorsports platforms in the world."
The next round of the American Le Mans Series is one of its marquee events - Petit Le Mans Powered by Mazda CX-7. It is the cornerstone of the Series and its relationship with the Automobile Club de l'Ouest (ACO), which annually conducts the 24 Hours of Le Mans. It will be televised by SPEED on September 30, which will provide eight and one-half (8.5) hours of live coverage from Road Atlanta: 11:30 a.m. - 1:00 p.m and 3:00 - 10:00 p.m. The Series finale will be held at Mazda Raceway Laguna Seca with a four-hour race at the legendary Monterey, CA venue Saturday October 21.