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-   -   Essence of CASC Promotional Videos (http://www.casc.on.ca/forums/showthread.php?t=30501)

Director 09-04-2014 06:59 PM

Essence of CASC Promotional Videos
 
To "CASC Competitors, Officials, Volunteers, Affiliated Clubs and Associates"

In an effort to bolster support and increase awareness of our motorsports community, we will be producing a set of 5 "Essence of CASC" professional motorsports videos. These shorts 3-4 minute action packed videos are being designed to increase grassroots motorsports awareness, entice viewers to come to our events, to encourage club membership participation, and build our sagging competitor and volunteer numbers.

These videos will encompass every aspect of grassroots motorsports we currently sanction. They will include the racers, the volunteers, the officials, the administration, rules and regulations of competition, but most of all, it would portray the people who make this organization what it is. Major portions of the video would include on-track activities of every discipline from Road Racing, Auto Slalom, Time Attack and Ice Racing. It would feature the groups such as the F1200, F1600, Vintage, GT Sprints & GT Challenge, G70, Libre, and Radicals, to build our brand that "We are the Place to Race".

Phanta Media has been selected to produce each 3-4 minute video "program" that will be edited by division to make Webisodes, YouTube videos, and advertising segments. We are having a CASC-OR Youtube channel created that will "air" our videos as well as host division competitors build a library of content, that would make us known not only in the Ontario market, but on the world stage as well.

The first of the videos will begin production during the BEMC event Sept 13th for some race classes, officials and volunteers videography. The next segment will be done during the Celebration weekend Sept 27 & 28th where Race action sequences and behind the scenes videography will be shot on the Saturday and the Time Attack and Auto Slalom portions will be completed on the Sunday. The logistics are being worked out now as to not interfere with anyone’s race schedules and competition. We do ask however that you afford the team from Phanta as much access to your racecars, marshaling towers, pit locations and control tower areas, as they need.

Phanta brings a wealth of motorsports videography talent with them and we know what will project the professional image we want to portray, so please, we ask you work with them as they are working with us to put the best show on we can.

Please contact me directly with your comments and/or concerns.

Rob Martin 09-05-2014 11:04 PM

Re: Essence of CASC Promotional Videos
 
I think this will be useful for all our motorsports disciplines, and perhaps also illustrate the progression available if one chooses. Thanks!

BTW, my car is the yellow Camaro GT1 #167.....just sayin'. ;)

Rob Martin
GT1 Camaro #167

HYUNDAI 113 09-06-2014 03:05 PM

Re: Essence of CASC Promotional Videos
 
I think this is an excellent idea. This will give a wide range of people an idea of exactly what we do on our weekends and hopefully encourage people to come out and be a part of the passion we all share.

Doug P 09-06-2014 03:37 PM

Re: Essence of CASC Promotional Videos
 
Great news!!! Can't wait to see it. Should be a great new loop to play at the shows and link on the web site.

Never mind Robs yellow Camaro. You need a nice black race truck. Number 9!!

Shark 09-07-2014 09:35 AM

Re: Essence of CASC Promotional Videos
 
Never mind Rob and Doug......

All cameras need to be on ............ ME... The bumble bee...

Director 09-18-2014 12:31 PM

Re: Essence of CASC Promotional Videos
 
As most of you are aware we will be continuing the second half of the Essence of CASC videography at Celebration Weekend Sept 27-28. On the Saturday, Phanta Media will be conducting video interviews with the Time Attack & Auto Slalom competitors, series reps and officials as well as completing the action and beauty shots for race division.
On Sunday, there will be mock CASC Auto Slalom competition in the entire lower bowl paved lot for the purposes of shooting the A/S competition video. We ask your indulgence that all road racers to not park there at any time Sunday. If you park there on Saturday, you will be asked to move to another location at the end of the day. They will be setting up the auto slalom track at 7:00am. We appreciate your cooperation.
Also on Sunday, during the lunch hour break, the CASC Ontario Time Attack competitors will be on track for their competition videography session.
We ask that you welcome all our fellow competitors, guests and film crew during this exciting & extremely busy weekend. The film crew may come around and want to include your car/team in the video, please assist wherever possible.
Many thanks to all.

Director 09-28-2014 10:04 PM

Re: Essence of CASC Promotional Videos
 
A special thanks to all my fellow racers who gave up their favorite paddock spaces this weekend so we could have our Autoslalom event and video shoot. We do appreciate you going out of your way to assist in being part of our future marketing efforts.
And to those who took part in the video interviews, a special thanks for taking part. We know your contribution will be a great addition to the video series.


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