what's our name?

[Alloy GT]

I've posted some opinions in the vid thread regarding the subject, as I think our series suffers from an identity crisis. It seems however, they got burried in the ensuing PAX/BTPAX/Ringer Mustang discussions (since taken to a separate thread), so, I am starting this thread, to get this subject some airtime.

Short description of the issue as I see it:
Our series are being referred to by MULTIPLE names: time-attack.ca (as on a car sticker), Ontario Time Attack, OTA Time Attack. I believe the latter is our official name (Ontario Time Attack Time Attack if I understand it correctly).
We don't have a single identity, by which to refer ourselves by, including posted vids, advertising, etc. All three variations are GENERIC names, also used by other time attacj series, further diluting our identity. Bottom line, we have no BRAND name. Worse case: if one Googles OTA Time Attack (our offficial name) a fulll page of Sigma time attack links and vids comes up. Clearly NOT a sought after result inmo.

Solution:
Even the time-attack.ca routes one to a casc website (and a very good one obviously). CASC is our "dominant" identifier and hence CASC should be used as our BRAND (unless there are some legal restrictions). Hence CASC Time Attack would DIFFERENTIATE our series by its brand name, in a same manner as Sigma, or CSCC do for their series.

Risk:
Lack of differentiation by using a generic name, will at least partially make folks think we are Sigma, hence lead to potential loss of new membership:
I search for OTA time attack, get a page of Sigma Time Attack (OTA) links and hence join them, thinking I am joining OTA Time Attack (and in effect I am!!!). Even if I scroll down a page and see CASC Time Attack, which doesn't match OTA, so back to Sigma I go. This risk is also present when labelling vids on YouTube or Vimeo as all 3 generic names are used by other series.

Request:
If I am the only one here seeing this problem, let this case die. If not, please speak up, comment, suggest, etc. I see it as an unacceptable (and unnecessary) risk to growing future membership - hope other see it as such as well. Thanks for reading and thx in advance for taking the time to respond. Bill

[thekid]

Originally Posted by Alloy GT

Worse case: if one Googles OTA Time Attack (our offficial name) a fulll page of Sigma time attack links and vids comes up. Clearly NOT a sought after result inmo.

FYI, you are the only person I've noticed type OTA Time Attack, which makes no sense as you pointed out, never heard another person ever refer to it as anything other than OTA or Ontario Time Attack, never OTA Time Attack.

I see nothing wrong with either OTA or Ontario Time Attack, it's simple, short, and clear. Start getting in to CASC OTA or CASC Time Attack, and it's becoming harder to remember for non-CASC folks, and raising the question what's CASC. Which people will end up learning eventually, no need to confuse them before they show up.

As far as the URL goes, time-attack.ca works, it's not to long, throw Ontario or CASC in to that and it becomes too long to remember. OTA.anything would be long gone, otherwise that would be the ideal.

[Alloy GT]

Thx for your comments. FYI, if I am not mistaken, John P reminded us in his recent post, that our official name is indeed "OTA Time Attack", which as you pointed out, makes no sense. So. If this is indeed the case, how much sense does it make to:
1) Use a name that makes no sense (in your words)? Or
2) Use another name, which is not an official name of the series?
Hence my statement, about our series looking for an (offficial) identity that makes sense, avoids confusion and differentiates our series as the premier series in Ontario. However, if a thought of loosing potential members to other orgs due to confusion with names, or folks viewing our vids thinking they are watching other series doesn't bother anybody...then by all means let's drop this subject. Cheers! Bill

[OTA Director]

"Ontario Time Attack" is our official name.

"OTA" is just our short form version.

"time-attack.ca" is our URL.

[Carguy]

Thanks for clearing that up. I was getting lost...

[Alloy GT]

Originally Posted by Carguy

Thanks for clearing that up. I was getting lost...

So may other people, especially those trying to find a right home, those not familiar with our association to CASC. When you Google our formal name, not once does it come up with its formal format, or without CASC being mentioned (except for a Facebook link). Moreover, our URL brings up a CASC website, hence some may wonder if they ended up in the right place. Why we want such set up is beyond me. But, clearly, Ontario Time Attack is much better than OTA Time Attack (which brings platora of Sigma links). How I wish that we ran this thing like a business (volunteer or not)...perhaps then folks would understand its potential pitfalls (as in when biz went to our competitors due to inprecise identity/advertising). Enough said from me on this: the horse is fully dead now

[racecartech]

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Fewer search toolsMore search toolsSearch ResultsTime Attack | Canadian Automobile Sport Clubs - Ontario Regioncasc.on.ca/timeattackCached
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A typical Time Attack season will take you through Ontario's most popular racetracks, such as Mosport Grand Prix, Mosport Driver Development Track and ...
►Ontario Time Attack Schools | Canadian Automobile Sport Clubs ...http://www.casc.on.ca/time-attack/on...-schoolsCached
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Ontario Time Attack Schools. 06 Apr 2011. Posted by time attack director ...
2011 Ontario Time Attack Rules and Regs - CASC Ontario Region ...www.casc.on.ca › ... › CASC-OR Divisions › Time Attack Specific ForumCached
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2011 Ontario Time Attack Rules and Regs Time Attack Specific Forum.

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July 9th 2011 Ontario Time Attack Driving School at Mosport Grand ...‎
Auto Analyser Performance Cup supports Ontario Time Attack‎

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Ontario Time Attack - Ontario Time Attack is a time trial series sactioned by the CASC-OR and takes place on famous road racing circuits in Ontario. - General ...
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Ontario circuit lapping and time attack forums. Ontario canada circuit lapping and time attack forums. ENTER THE FORUMS. Bade Acche Laggte Hai - Episode ...
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Here's the CASC 2011 Mobil 1 Time Attack Championship Schedule (formerly SoloSprint or Solo1) April 10 Open House held at CSC Racing in ...
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http://casc.on.ca/sites/default/file...ttack%203_.jpg The 2011 Ontario Time Attack Season is just around the corner! We have ...
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[Alloy GT]

Thanks! This illustrates my points very well.

[Cap'n Pete]

Originally Posted by Alloy GT

Solution:
Even the time-attack.ca routes one to a casc website (and a very good one obviously). CASC is our "dominant" identifier and hence CASC should be used as our BRAND (unless there are some legal restrictions). Hence CASC Time Attack would DIFFERENTIATE our series by its brand name, in a same manner as Sigma, or CSCC do for their series.

There are no legal restrictions ... our series is "officially" the CASC-OR "Ontario Time Attack" series (pretty much ?????), but that sure would be a mouthful!

Originally Posted by Alloy GT

FYI, if I am not mistaken, John P reminded us in his recent post, that our official name is indeed "OTA Time Attack"

I'd be a little surprised if John truly thought or posted that the official name was "OTA Time Attack" (which would translate to Ontario Time Attack Time Attack" ... yeah, dumb!! ).

Originally Posted by Chuck91GT

"Ontario Time Attack" is our official name.

"OTA" is just our short form version.

"time-attack.ca" is our URL.

^ ^ Don't argue with Chuck Norris .

As for "brand (or series) name", IMO, I think's it's a darn SHAME that people ("society") are so persuaded by "cool marketing", and that it's only "cool" to do something if it's the latest "cool thing" to do (ie: "Time Attack"). We might as well rename our series Ontario Gymkhana ... even though we're not really "gymkhana", or how about "Ontario Street Racers" (at least street racing is a popular "catch phrase"!!).

..... anyway, my POINT is, our series HAD a name, and it was "unique" and "ours" alone ..... SoloSprint. Or formerly (and even more simply), Solo1. But over time, apparently those names weren't "cool enough?" or catchy enough, or whatever the problem was?!?!? The "marketing machine" has thrown "buzz words" and "catch phrases" out there, that you have to adapt to, or be forgotten and un-noticed.

Heck, if it was 2001 all over again, our series could be named "The Fast & The Furious" and we'd be over-flowing with tuners at every event!




................... oh wait, I think an Ontario race track did adopt "Fast & Furious" into their marketing scheme and it HAS paid off quite well!!!

[Alloy GT]

Finally! Somebody that understands and appreciates the power and purpose of proper marketing!
Surely Sigma folks do (for including Ontario Time Attack /OTA in everything they post. For those that can't see the future...wait a year or two, when they expand sold out events to other tracks and have our lunch. I am not suggesting they are "bad"guys BTW. To the contrary! All I have heard has been very positive. But given the quality and span of our events, we should have long waiting lists for our events, but for some reason, we don't (unlike them). Time for some serious reflection I'd say...

[h-bomb]

I still don't understand why MOTACS didn't catch on...

Mobil 1
Ontario
Time
Attack
Championship
Series

MOTACS...

Pass it on

[Cap'n Pete]

Originally Posted by h-bomb

I still don't understand why MOTACS didn't catch on...

Mobil 1
Ontario
Time
Attack
Championship
Series

MOTACS...

Pass it on

Dalton McGuinty ..... "mo tax" ..... no!!!!!!!!!!!!!!!!!!

[Alloy GT]

Originally Posted by h-bomb

I still don't understand why MOTACS didn't catch on...

Mobil 1
Ontario
Time
Attack
Championship
Series

MOTACS...

Pass it on

MOTACS, Balls of Fire, or any other choices (CASC Time Attack, Mobil1 Time Attack - the choices are endless...), frnakly anything other than a non propriatory, totally generic phrase used by all othe series: Ontario Time Attack.

[Alloy GT]

Originally Posted by Cap'n Pete

Dalton McGuinty ..... "mo tax" ..... no!!!!!!!!!!!!!!!!!!

Dalton Tax Attack??!!! LOL!

[KLZEMX6]

Originally Posted by Alloy GT

Finally! Somebody that understands and appreciates the power and purpose of proper marketing!
Surely Sigma folks do (for including Ontario Time Attack /OTA in everything they post. For those that can't see the future...wait a year or two, when they expand sold out events to other tracks and have our lunch. I am not suggesting they are "bad"guys BTW. To the contrary! All I have heard has been very positive. But given the quality and span of our events, we should have long waiting lists for our events, but for some reason, we don't (unlike them). Time for some serious reflection I'd say...

This isn't right from me because personally I enjoy the casc time attacks better but from my friends that favour the sigma time attacks a lot ill tell you what they like.

Simple car classification, actually almost non existent. Even though they aren't winning they don't care, most are just trying to beat their times from last time.

Lap timer in the car all day.

And a live leaderboard on a big screen tv to see how they can compare to others.

And finally, very simple pre registration and nothing but a waiver to sign at the track!